Brad Elterman is a professional photographer from Beverly Hills, California who tapped into the rock 'n' roll lifestyle in Hollywood that encompasses pop, punk, and rock bands. He began his career at the age of 16 by taking and selling a photo of Bob Dylan in concert in 1974. He went on to photograph numerous bands and artists of the 1970s, including faces with Rod Stewart, David Bowie, Robert Plant, Sex Pistols, the Runaways, Bebe Buell, Kiss, Queen, Blondie, the Ramones, Bay City Rollers, ABBA, Boney M, Kenny Rogers, The Who, Leif Garrett, Michael Jackson, among others. Some of the magazines, newspapers, and other publications he contributed to include Creem, Circus, Rolling Stone, People, Hit Parader, New York Post, National Enquirer, New Musical Express, and Melody Maker.
Elterman describes his photography as focusing on the "backstage" aspect of the lives of rock 'n' roll stars:
- he wasn't a traditional rock 'n' roll photographer because I didn't give a shit about taking a picture of someone holding a guitar. That's what all the other photographers at the time were at
doing, and I wasn't interested in those generic concert photos. I photographed behind the scenes: those were the really exciting images that told a story; those were the images that magazines craved.
Fall 2010 saw the publication of Elterman's coffee table book, Like It Was Yesterday, published by Seventy Seven Press, LLC. The book appears in L'Officiel France, Vogue Brazil, Rolling Stone Brazil, Rocking On Japan, Rolling Stone Japan, MOJO, Monster Children and Vice.
Elterman continues to work with fashion brands and photograph rock and pop culture figures, including Sunflower Bean, Shawn Mendes, Mac DeMarco, Connan Mockasin, and The Buttertones. Photos of him appear in Purple Magazine, Purple Diary Dazed, and Interview. Vice.com publishes his monthly column "Le Reve".
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